If you’ve ever wondered what is 7/10 and why cannabis enthusiasts celebrate it with the same excitement as 4/20, you’re not alone. Every July 10th, concentrate lovers, extract artists, and dispensaries honor a day dedicated entirely to cannabis oils, waxes, and dabs.
Known as the “OIL holiday” because flipping 710 upside down spells OIL. 7/10 has evolved from an underground tradition into one of the most recognized events in cannabis culture.
But what does it really mean, how did it start, and why has it become so popular among modern consumers?
Let’s explore the meaning and impact of this day, and how NorCal Holistics joins the celebration every year.
Origin of 7/10: From Niche Date to Global Celebration
While 4/20 dates back to the 1970s, 7/10 is a much newer cannabis holiday that began in the early 2010s. Its origins trace back to the growing popularity of cannabis concentrates. Potent extracts like wax, shatter, and oil that deliver high THC levels in small doses.
The story of 7/10 started in online communities and early dab culture circles, where fans noticed that “710” flipped upside down spells “OIL.” From there, July 10 became a symbolic date for celebrating cannabis oils.
Early industry figures and events, such as the 710 Cup in Denver (2013), helped cement 7/10’s place in cannabis culture. What began as a clever inside joke among concentrate enthusiasts quickly turned into a mainstream phenomenon and is now recognized in legal cannabis markets across the U.S.
Dispensaries, delivery services, and brands host events, launch special deals, and educate consumers on safe concentrate use. And it is now making 7/10 both a cultural and commercial highlight of the cannabis calendar.
What Does “710” Stand For? Understanding Cannabis Concentrates
7/10 celebrates cannabis oil, a blanket term for concentrates. These are refined cannabis extracts that isolate the most valuable parts of the plant: cannabinoids (like THC and CBD) and terpenes (which provide aroma and flavor).
Common Types of Concentrates
- Shatter – translucent and glass-like, known for its purity.
- Wax or Budder – softer and easier to handle.
- Live Resin – extracted from fresh-frozen cannabis for richer terpenes.
- Rosin – solventless concentrate pressed using heat and pressure.
- Distillate – refined THC oil often used in vape cartridges.
Because concentrates are more potent, their THC levels are significantly higher than those of traditional flower. Most cannabis flower averages 15–30% THC, while concentrates can range from 60% to over 90% THC.
According to Leafly’s 2023 Cannabis Potency Report, most concentrate products test between 65% and 90% THC, compared to an average of 20% in flower. This demonstrates why concentrates appeal to those seeking a stronger, more efficient experience.
Concentrates offer more than potency; they also provide enhanced flavor, efficiency, and discretion. It is perfect for consumers who prefer precision and control in their cannabis experience.
How 7/10 Is Celebrated
Just like 4/20, 7/10 is all about community, appreciation, and education. It’s a day where concentrate enthusiasts come together to celebrate cannabis innovation and craftsmanship.
Common 7/10 Traditions
- Dabbing sessions with rigs or portable e-nails.
- Vaping cartridges or disposable pens.
- Sampling new extracts, like live rosin or resin diamonds.
- Attending festivals and promotions, both online and in person.
Cannabis retailers and delivery services often host special 7/10 events – from product discounts and educational livestreams to bundle promotions and giveaways.
At NorCal Holistics, a Sacramento weed delivery service, we view 7/10 as an opportunity to educate consumers about the safe and enjoyable use of concentrates while offering curated, lab-tested oil products throughout Northern California.
Customers can find premium cartridges, solventless rosin, and live resin extracts from trusted California brands. All of these are legally delivered straight to their doors.
Why Concentrates Have Become So Popular
The rise of 7/10 mirrors a larger trend in the cannabis market: the surge of concentrate popularity. There are several reasons behind this shift.
1. Potency and Efficiency
Concentrates deliver strong effects with smaller doses, making them appealing to experienced users who want fast results.
2. Flavor and Purity
Modern extraction techniques capture terpene profiles that highlight each strain’s natural aroma and taste.
3. Discretion
Vape cartridges and dab pens allow for clean, low-odor consumption. It is ideal for those who value privacy.
4. Technology and Consistency
Advancements in CO₂ extraction, cold curing, and solventless pressing have made concentrates safer and more consistent than ever.
5. Legal Market Expansion
As more states legalize cannabis, consumer curiosity about extracts continues to grow and fuel market demand.
A 2023 BDSA Industry Report found that concentrates accounted for 23% of total U.S. cannabis sales, up from 18% in 2020. This reflects steady, long-term growth as more consumers seek potent, refined cannabis options.
This growth proves that concentrates aren’t just a niche product; they’re a central part of the cannabis industry’s future.
Role of 7/10 in Cannabis Innovation
The 7/10 movement has inspired significant innovation across the cannabis space. As enthusiasts seek purer, tastier, and safer concentrates, producers and brands are constantly improving their craft.
Key innovations influenced by the 7/10 culture include:
- Portable dab devices like e-rigs and smart vaporizers.
- Cleaner extraction methods, reducing residual solvents.
- Rosin technology, producing solventless, chemical-free extracts.
- Full-spectrum concentrates preserve the natural balance of cannabinoids and terpenes.
At NorCal Holistics, we see 7/10 as a driver of progress. By offering products that are tested, verified, and compliant with California regulations, we ensure that every drop of oil reflects the craftsmanship and care behind modern extraction.
How to Celebrate 7/10 Safely and Responsibly
While 7/10 is all about enjoyment, it’s also about awareness and respect for potency. Concentrates can be strong, so a mindful approach makes all the difference.
Here are some safe celebration tips:
- Start low and go slow, especially if you’re new to dabs or oil-based products.
- Always check lab results to confirm THC content and verify your product is free of pesticides or residual solvents.
- Use clean tools and maintain your rig or vape to ensure a smooth, safe experience.
- Avoid driving or operating machinery while under the influence.
- Stay hydrated and take breaks. Concentrated products can be more intense than flower.
More Than Just a Date
7/10 began as a clever play on numbers, but it’s become so much more. It’s a day to honor the artistry, innovation, and community behind cannabis concentrates.
For many, it’s also a reminder of how far the industry has come from underground extraction experiments to regulated, science-backed production.
At NorCal Holistics, we’re proud to celebrate that evolution every day by offering high-quality, lab-tested concentrates delivered directly and discreetly to your door.
So when July 10 rolls around, take a moment to appreciate the craftsmanship behind every dab, vape, or drop of oil. Whether you’re a seasoned connoisseur or a curious newcomer, 7/10 is your chance to celebrate cannabis in its purest, most potent form.
Frequently Asked Questions
1. What’s the difference between 7/10 and 4/20?
4/20 celebrates cannabis in general, while 7/10 focuses specifically on oils and concentrates. The date July 10 represents “OIL” when flipped upside down (710). It’s a day for concentrate enthusiasts to honor extraction innovation.
2. Is 7/10 only for experienced cannabis users?
No, anyone can celebrate 7/10. Beginners should simply start with low-THC or solventless products and dose slowly. Always choose lab-tested concentrates from licensed retailers like NorCal Holistics.
3. What are the safest ways to try concentrates for the first time?
Start with small doses or low-potency vape cartridges. Use clean dab tools and wait a few minutes between hits. Stick to tested, verified products to ensure safety and quality.
4. Do all dispensaries or delivery services celebrate 7/10?
Not all do, but many licensed retailers host 7/10 promotions or educational events. NorCal Holistics celebrates with exclusive oil bundles and safe-use resources. Check your local delivery menus around July 10.
5. What’s the best type of concentrate for flavor lovers?
Live rosin and live resin deliver the best flavor because they preserve natural terpenes. Live rosin is solventless, while live resin uses fresh-frozen cannabis for aromatic depth. Both offer smooth, rich experiences.
